My Projects
Experienctial Needfinding with Atmosphere Chiropractic & Wellness -Fall 24'
For a semester long project, in my Experiential Needfinding class, I got to work with Atmosphere Chiropractic & Wellness based out of Lehi, Ut. During an initial visit with the company, I learned that Personal Injury Clients (PIC) pay the best out of any client and that they wanted me to research a solution that would bring in more PIC.
Using three different techniques to gather data (observations, interviews, and triangulation through A/B testing) I was able to learn important insights about the end-user. Most PIC get referred to a chiropractor by their attorney, thus networking with attorney is one way to start getting referrals. However, through my data collection I discovered that attorneys use companies that are easy to work with.
Key Findings:
- Through an observation at Atmosphere, clients love the variety of services offered, but that has little impact on getting referras
- During my interviews, I learned that being easy to work with (convenience factor) is the most important thing to keep in mind if you want an attorney to work with you
- Using A/B testing to triangulate and pull everything together is great way to get buy in when proposing a possible solution
To the left will find different reports that I created throughout my research to inform Atmosphere of what I found. You will also see a slide show that I presented in class and a slide show with my reflections of each technique I used
BYU Marriott Case Competition -Fall 23'
I had the incredible opportunity to participate in the 2023 BYU Marriott Case Competition, overseen by the National Advisory Committee (NAC) and the Student Leadership Advisory Council (SLAC). This riveting bracket-style event unfolded on Thursday, October 19, 2023, comprising two rounds that culminated in the winning team presenting to the esteemed NAC during a special luncheon the following day.
In the initial round, teams were strategically grouped into brackets, with each panel being meticulously composed of industry leaders from the NAC and a dedicated SLAC member. The standout teams from each bracket advanced to the final round, where they had the honor of presenting to a distinguished panel featuring Dean Madrian and select members from the first-round panels. A total of 30 teams entered the competition, each tasked with addressing the prompt: “Drawing on the BYU Marriott vision, mission, and values, how can the college foster a culture of unity across all majors and develop a sentiment of One Marriott?”
I am thrilled to share that my team emerged victorious in this highly competitive environment. Comprising two Global Supply Chain students, one Information Systems student, and myself as an Experience Design and Management student, we collaborated seamlessly to secure the top spot.
My contributions were pivotal to our success. Following the final judging, a member of the NAC, who also served as a judge, approached me with commendation. Expressing profound admiration for our work, they remarked, “Out of the 30 points possible, I gave your team a 28, with the next highest score I gave during the whole competition a 19. Great work!” This recognition underscored the dedication and excellence we brought to the competition, making the victory all the more satisfying and rewarding.
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BeThere: An in person dating experience - Fall 23'
My team, consisting of six individuals, embarked on a transformative journey employing the Design Thinking Process to address a pressing need at BYU. Our focus was on enhancing the ability of singles to forge meaningful connections and interactions with fellow single students in a more traditional manner. Through the stages of Empathizing, Defining, Ideating, Prototyping, and Testing, we developed a solution called BeThere—a platform designed to facilitate in-person meetings for single students, steering away from the conventional online approach.
Our comprehensive packet encapsulates the entire design process, documenting our insights, challenges, and innovative solutions at each stage. The empathetic phase allowed us to deeply understand the needs and experiences of single students, informing the subsequent stages of problem definition, idea generation, prototype development, and rigorous testing.
Encouragingly, our test results yielded highly positive outcomes, reinforcing the viability and potential impact of BeThere. Buoyed by this success, I am eager to transition from the conceptual phase to making BeThere a tangible reality. The positive reception from our testing phase serves as a strong validation of our efforts, and I am enthusiastic about bringing this innovative solution to fruition for the benefit of the BYU community.
What fosters meaningful connections and interactions? -Fall 23'
Embarking on a personal journey through the Design Thinking Process, I sought to unravel the key elements that contribute to the meaningfulness of interactions. My exploration led me to the hypothesis that engaging in shared activities enhances the depth and significance of interpersonal connections compared to mere verbal exchanges. To put this theory to the test, I meticulously followed the stages of Empathizing, Defining, Ideating, Prototyping, and Testing.
The essence of my hypothesis was brought to life through a simple yet effective cup stacking activity, among other interactive exercises. This method allowed me to observe and measure the impact of shared activities on the quality of interpersonal interactions. From understanding the needs and preferences of participants (Empathizing) to defining the parameters of the experiment, generating creative ideas, creating prototypes, and ultimately putting them to the test, each stage of the Design Thinking Process played a crucial role in shaping and validating my hypothesis.
The results of the testing phase provided valuable insights, affirming that engaging in activities together indeed contributes to more meaningful interactions. This personal journey through design thinking not only deepened my understanding of the elements influencing meaningful connections but also laid the foundation for potential applications in various contexts. Armed with these findings, I am excited about the prospect of enhancing the quality of interactions in both personal and professional spheres.
Design Theories at a glance - Fall 23'
Crafting quick reference guides for applicable theories and their future implementation has been a game-changer for me. These guides, now accompanied by visual aids, serve as my go-to tools, ensuring that I can effortlessly recall crucial factors during the design process. Here are some photos of the guides in action.